What is Programmatic Advertising? (RTB, DSP, SSP, and More Explained) 📊

 

Want to understand how modern digital ads are bought and sold automatically? This video breaks down programmatic advertising — the technology-driven way advertisers reach their audiences in real-time. 📌 In this video, you’ll learn about: What programmatic advertising is and why it matters Key components like RTB (Real-Time Bidding), DSP (Demand-Side Platform), and SSP (Supply-Side Platform) How advertisers and publishers connect through automated platforms Benefits of programmatic ads over traditional advertising Examples of programmatic ads in action Whether you're a marketer, business owner, or just curious about digital advertising, this video makes complex concepts easy to understand.